The Daily Business News

Google has today updated PageRank across the web with new index Caffeine. Here at SubmitShop, we have closely noted and reported new and old websites PageRank increases as well as decrease, which will surely have effect on the SERP rankings in coming days as well.

Google Caffeine Index PR update is first update after the implementation of Caffeine on 8th June, This was the largest index updated as Google new algo indexed lot of new contents, and it will be welcomed by many website owners of small as well as big web site. Google PR is measurement given by Google from1 to 10 based on many factors and relevance applied to any given web page. This is also helpful for those webmasters who use PageRank as an indication of the authority applied by Google to a webpage and takes it as quality standards!

PR Calculations

For PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

However Caffeine will have many more factors to have PR calculations but this equation was published when PageRank was being developed, and it is probable that Google uses a variation of it.

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

A page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

In SEO industry, there are differences in views about the importance of the PR, According to SEO Experts at Submit Shop “Some SEO’s have reverse view who only trust on theme and quality of web sites and for them PR is just a ToolBar indication. But Many other SEO companies and webmasters focus on PageRank as a part of success in their SEO strategy, however PageRank cannot and should not be forced – the process should be a natural indication of the authority your webpage has built through your efforts to attract targeted visitors.”

There are many low PageRank sites that have very good SERP rankings, hence proving PageRank does not mean high rankings. We think that long term planning should be to get the quality of your website at highest level with all possible resources from contents, social media and website speed related factors amongst some other factors as well like quality links, number of authority referring domains etc.

We at SubmitShop think that this First PR update after Caffeine implementation will help webmasters to analyze and understand Caffeine algo more closely as soon as the SERP’s are updated.

To find out more about Submit Shop please visit our website at http://www.submitshop.com or call +91 172 2631561 during office hours.

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Submit Shop is specialist SEO division of Megri Company established in 1999. Submit Shop is leading provider of Off page SEO Services including directory submission, link building, forum posting, social bookmarking, article writing and distribution, press release distribution and multilingual directory submission. With over 200 Staff in Chandigarh India, Megri has over 500 web customers in every major industry.

Contact Email               :

pr@megri.org

Issued By                     :       SubmitShop

Phone                           :       +91 172 2631550

Address                       :       SCF 80,Sector 47-D

Zip                               :       160047

City/Town                    :       Chandigarh

State/Province              :       Chandigarh

Country                        :       India

Date                             :       June 29, 2010

URL:                           :       http://www.submitshop.com