Developers tap into hundreds of thousands of dollars of revenue with Marmalade Apps Program

London, United Kingdom (26thth April, 2012) – Marmalade, maker of one of the world’s most powerful mobile apps SDKS, has announced a further expansion to the highly successful Marmalade Apps Program – its innovative way for developers to easily and profitably reach new distribution and revenue channels for apps and games.

Developers joining Marmalade’s Apps Program can have their apps and games published across a wide range of app stores, covering numerous devices. Marmalade developers benefit from hundreds of thousands of dollars of additional revenue through app stores such as Research In Motion’s (RIM) BlackBerry App World™, Samsung Apps, LG World and others. In addition to these exciting new revenue streams, developers are rewarded with bonus payments, free licenses and other exclusive benefits, including preferential marketing and optimal placement in app stores, as part of the program.

Marmalade’s Head of Content , Massimo Caporale, said: “By joining the Marmalade Apps Program, developers have seen big increases to their addressable market with easy access to new platforms and channels, including smartphone, tablet and smart TV. To date, the program has already delivered many hundreds of thousands of dollars of additional revenue to Marmalade developers. Our industry partners have benefitted too, with app stores, device manufacturers and new platforms securing rapid access to a constant flow of high quality new apps from an enthusiastic developer community.”

Anders Jeppsson, Senior Business Development Manager, Gaming at RIM, said: “Since partnering with Marmalade in 2011, we’ve been delighted by how the Marmalade Apps program has brought a range of great games and apps to Blackberry App World, including optimisation for unique features of our platform, such as Scoreloop social gaming. Many of the Marmalade apps have been top sellers on BlackBerry App World, and we look forward to introducing many more.”

More information on the Marmalade Apps Program can be found here:

About Marmalade:
The Marmalade SDK is a cross-platform mobile development environment for rich apps and games on smartphones, tablets and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, bada and BlackBerry® devices, as well as other platforms including Smart TV.  Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles including four #1 games on the Apple App Store. Launched at the end of 2009 (and formerly known as Airplay SDK), Marmalade has achieved over 50,000 installations worldwide, currently increasing at a rate of over 750 new installations every week. Hundreds of Marmalade apps are now available for download across multiple channels including the Apple App Store, Android Market, Samsung Apps, BlackBerry App World and more. Marmalade has headquarters in London with offices in San Francisco, Korea and Japan.

Contact Marmalade:

Skywrite on behalf of Marmalade

Tel: +44 (0)207 608 4650

London, UK

Email: | Ph +44 8456 434 969
Twitter: marmaladeapps | Facebook: Marmalade


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