Douglas Stafford Customer Retention Programme Continues with Great Success

Portsmouth, United Kingdom, (20th March, 2012) – Douglas Stafford, a leading provider of performance improvement services, including mystery shopping and customer satisfaction surveys, are enjoying great success with their Customer Retention Programme.

The Customer Retention Programme, an innovative car sales scheme, enables dealerships to reconnect with past customers and potential purchasers. Douglas Stafford’s own highly-trained team of Customer Service Advisors communicate with clients’ customers, completing a customer satisfaction survey to establish where in the buying cycle customers are, and encourage them to visit a client’s showroom.

This is designed to create extra sales opportunities and has thus far proven highly successful, already paying dividends for the dealerships that have signed up.

“The Customer Retention Programme is delivering great results for our clients, who are benefiting from our ability to bring past customers back into their showrooms. A large proportion of those customers are actually buying new cars,” says Douglas Stafford’s Contact Centre Manager, Madelaine Cook. “Dealerships have huge untapped potential in the volume of data that represents their past customers, and what we do at Douglas Stafford is help them unlock that potential – and the results are proving to be extremely positive.”

Guy Penfold, Renault Nissan Brand Manager at Crawley Down Group, Copthorne, West Sussex, says that Douglas Stafford’s scheme is producing great results for his company in a challenging marketplace.

He commented: “I get a lot of people coming to see me with marketing ideas and web solutions, but I’ve never had something like this. It really has delivered in getting customers to come into my showroom in difficult and demanding economic times, and that’s all that I can ask.

“We had a big sales target in March and I don’t think I would have got there without them. It’s certainly working very well. If you need more showroom traffic then I couldn’t recommend Douglas Stafford highly enough.”

For more information on Douglas Stafford and their performance improvement services, please visit or call 02392 830011.

About Douglas Stafford:

Douglas Stafford has been providing clients with performance improvement programmes for over 21 years, specialising in mystery shopping, market research, training and innovative tele-sales programmes.  They have built up a wealth of expertise in this specialist field and are continually looking for new ways to provide benefits to clients.


Douglas Stafford Limited
1000 lakeside
Western Road
Portsmouth, UK
Zip: PO6 3EN

Tel: 02392 830011


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