Birmingham, United Kingdom (17th February 2012) – Green Room, leading experts in retail design and delivery, has created an innovative free-standing display unit for Bristan, the UK’s largest supplier of bathroom and kitchen taps, showers, decorative heating and bathroom accessories.
The multi-functional unit for the company’s new premium ‘Rare by Bristan’ product range provides independent bathroom retailers with a graceful, striking and compact unit to display their chosen collection of ‘Rare by Bristan’ taps. The display also offers a neat little trick: each tap is fixed to a lockable translucent acrylic plinth, allowing it to be easily lifted from the unit and placed upon bath-tops or sinks for consideration whilst ensuring security is maintained for the premium product range.
The design of the unit was inspired by the insight that consumers enjoy the process of choosing a suite using glossy magazine and retail showrooms for inspiration, but were looking for reassurance where it came to selecting the right taps and showers. The ability to place different taps on different suites before taking a step back to consider their aesthetic is an important part of the buying journey, but is something that has eluded previous point of sale designs.
Karen Wise from Bristan commented: “The ‘Rare by Bristan’ collection has been carefully created following intensive research, looking specifically at our target consumers and gaining an understanding of their needs. The display unit created by Green Room contributes significantly to creating standout designs, communicating our brand values, and allowing consumers to visualise their chosen taps in situ.
“The ‘Rare by Bristan’ collection has been warmly received by stockists and consumers and Green Room deserves credit for the role it has played in creating this success. That customers can handle the product and view it in place against their chosen suite is of huge benefit.”
For more information on Green Room Retail and their retail displays and designs, visit their website at http://www.greenroomretail.co.uk or telephone 0121 200 2828.
About Green Room Retail:
Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.
Contact:
Richard Ash
Green Room Retail
Suite 304
Fort Dunlop
Fort Parkway
Birmingham
B24 9FD
Tel: 0121 200 2828
Email: pr@clickconsult.com
Media contact:
Jeremy Merckel at WAA
0121 362 1637 / 07966 135671
Email: jeremy.merckel@waa.co.uk
