Surrey, UK (4th October, 2012) – A series of presentations at this year’s in-cosmetics Asia will address the hottest trends dominating the industry, while offering companies practical advice on how best to use them to their advantage.

The show’s comprehensive schedule of Marketing Trends Presentations will uncover the latest developments within the personal care sector, with presentations taking place on 6 – 8 November 2012.

Asia is set to be the dominant marketplace by 2015, with beauty companies not only investing in developing Asian nations, but also finding culture and inspiration to bring back to the West. In addition to this, Asian companies are set to take further control of their own markets, while starting to exert influence over Western markets and brands too, according to Vivienne Rudd, Mintel’s Head of Beauty & Personal Care Insights. Her presentation, ‘Anti-Ageing, Whitening, BB Creams: Beauty Trends & Innovation Move Across the World’ will review the hottest consumer trends, product innovations and market developments to travel the world.

The constantly evolving and diversifying personal care ingredients market demands that industry players stay in tune with market developments. Nikola Matic from Kline will provide an informative overview in his presentation, ‘Global Personal Care Ingredient Trends’, addressing market drivers, along with the future outlook, and regulatory issues set to affect the market – highlighting areas where the most promising opportunities are.

In addition to global ingredient and product themes, time will also be spent analysing trends within specific countries. Daniel Bone from Datamonitor will host ‘The USA Cosmetics & Toiletries Market’, during which he will explore how attitudes to beauty guide US consumer preferences and innovation activity, in what remains one of the most influential global beauty markets. Krithika Tyagarajan of Frost and Sullivan will discuss the key drivers in the personal care ingredients market during her presentation, ‘The Asia Pacific Personal Care Ingredients Market’ – covering market size and growth, as well as key drivers and restraints. The French market will also be addressed in a presentation from Juliette Mélédié of FEBEA, in ‘Focus on the French Cosmetic Market’.

A dynamic panel discussion will also form one segment of the Marketing Trends presentations, with key industry players including Emma Reinhold of SPC Magazine – who will be joined by representatives from Future Touch, Oriflame and Mintel Beauty & Personal Care – coming together to address ‘The Future of Cosmetics’.

Other presentations will focus on the retail landscape, branding in Asia, packaging developments, marketing to shoppers, Thai cosmetic trends, salon and spa skincare trends from China to South Korea, translating future trends into innovation, sustainability, beauty advertising as well as skin-whitening and anti-ageing marketing strategies.

Ivan Rahal, in-cosmetics Asia Marketing Manager, said: “This year’s Marketing Trends programme is the largest and most exciting in the show’s history, and will cover areas of immediate interest to the show’s visitors from not just an Asian but also a global perspective.”

For the full Marketing Trends Programme, visit in-cosmetics Asia

in-cosmetics Asia will take place from 6 – 8 November 2012 at BITEC, Bangkok.

About Reed Exhibitions:

Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year, generating billions of dollars in business. Today, Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully-staffed offices.



Marie Burchill

In-cosmetics Asia Press Office

7 The Arches, Chancel Street

London, UK

Zip: SE1 0U

Tel: +44 (0) 20 7240 2444