London, United Kingdom, (18th October 2011) – TIGA, the trade association representing the UK games industry, today announced Marmalade as their newest member.

Marmalade makes software that lets game developers build and distribute cross-platform applications quickly, easily and without compromise. With ARM as one of its main investors, leading publishers including Electronic Arts, Square Enix and Konami; OEMs and operators such as Samsung, LG, RIM and Korea Telecom; developers like Gameshastra, RoadPilot, Playsoft and NaturalMotion as well as thousands of indies use Marmalade to create the richest cross-platform applications.

The unique technology behind the Marmalade SDK was developed between 2005 and 2008 and tested through the development and deployment of high profile games such as Metal Gear Solid, Final Fantasy, Need for Speed and Resident Evil to mobile devices. The SDK was launched as ‘Airplay SDK’ in late 2009, before becoming Marmalade in June 2011.

Marmalade believes that more platforms should mean more possibilities, not more compromises. Their true cross-platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment.

Tamir Strauss, EVP Product & Marketing, Marmalade, explains the reason why they decided to join TIGA.

He said: “The decision to join TIGA was easy for Marmalade. With roots deep within the UK’s gaming industry, and the strong suite of products and services we’ve developed over the past decade to serve this industry, it was a natural step for Marmalade to join forces with the TIGA team. As cross-platform mobile development becomes a reality faced by almost every game developer, we will be working with TIGA and its members to promote excellence and best practice throughout the UK gaming industry and beyond.”

Dr. Richard Wilson, TIGA CEO welcomed the organisation to TIGA: “TIGA is focused on helping developers, developer-publishers and games businesses generally to succeed. So we are working with partners who can provide our members with first class products and services and who can save our members money. I am delighted therefore to welcome Marmalade to TIGA. Not only is Marmalade a terrific business, Marmalade is also providing an exclusive discount to TIGA members. TIGA looks forward to working with Marmalade over the months and years ahead.”

For information about the Marmalade discount available to TIGA, our members should contact Vanessa Joyce at: vanessa.joyce@tiga.org

About Marmalade:

Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise. Its true-cross platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment. Tens of thousands of the world’s leading developers use Marmalade. Companies as diverse as EA, Samsung, LG, Korea Telecom, ARM, and the creators of Call of Duty and WorkSnug know that the richest cross-platform applications are Made with Marmalade. Marmalade the company started life as Ideaworks3D in 1998. The unique technology behind their SDK was developed between 2005 and 2008, and it launched as Airplay in 2009, before becoming Marmalade in June 2011.

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of their members are either independent games developers or in-house publisher owned developers. They also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.  In 2011, TIGA won a further four awards at the Trade Association Forum Best Practice Awards, including ‘Trade Association of the Year’ for the second consecutive year.  TIGA has been voted a finalist in the CMI Management and Leadership Awards 2011 in the ‘Outstanding Organisation (SME)’ category. Dr Richard Wilson, TIGA CEO, has been voted a finalist in the ‘Outstanding Leader’ category.  TIGA was also named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an ‘Investors in People’ accredited organisation.

TIGA is the trade association representing the UK’s games industry.  Their vision is to make the UK the best place in the world to do games business. Their mission is to fight for the interests of game developers. To achieve their vision and mission, they focus on the delivery of three strategic objectives: effective political representation, profile raising and helping their members commercially. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

Contact Marmalade:
Simon Judges for Marmalade UK and Europe
+44 207 484 6288 / +44 7949 138017
simon@if-communications.com

Dan Gamble for Marmalade US
+1 (415) 598-8902 / +1 (415) 971-7938
dan@if-communications.com

Contact TIGA:

TIGA CEO, Dr Richard Wilson

07875 939 643

Richard.wilson@tiga.org

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