FOODSERVICE distributor 3663’s premium own brand Whites has launched an elegant and contemporary crockery collection – Whites Crockery.

Designed to meet the needs of today’s professional catering environment, the 26-piece collection offers exceptional strength. It provides resistance to metal marking; mechanical, thermal shock; and edge chipping; and is also safe to use in microwaves and dishwashers.

Exclusive to 3663, this comprehensive range bears a seal of quality assurance following on from its successful food own brand offering, giving customers confidence in products from pizza plates and jugs to ramekins and trays. There is also an additional 10-piece collection called the Signature Range, which offers a selection of fresh shapes to further enhance food presentation with style and creativity.

Paul Knight, Managing Director of 3663 Catering Equipment said: “We’re proud to offer our customers elegant tableware from our new Whites Crockery collection – tableware for every occasion. Whites as a food brand was renowned for its premium brand quality, and we’re pleased to have developed this into stylish crockery that will enhance your table settings at affordable prices.

“Not only does its design provide the perfect showcase for your dinner service, but the range is also very practical. Its vitro-porcelain coating provides exceptional strength; its rolled edge offers chip resistance; and it’s also safe for industrial microwave and dishwasher use – with a fully glazed foot to prevent scratching other dishes when stacked up. Whites Crockery has certainly thought of everything to help make your job easier.”

The Whites Crockery production process is also incredibly sustainable. Produced entirely in France, the manufacturer makes use of a waste water treatment plant on site, recycles waste glaze and uses local raw materials.

Paul concludes: “We’re so confident in the quality of our new products that all flatware items of Whites Crockery come with a five-year edge chip warranty guarantee. Try Whites Crockery today and let us know what you think.”

Most of the products in the Whites Crockery range are available for order on customers’ usual food delivery.

For more information on Whites Crockery, please contact 3663 on: 0370 3663 960 or


About 3663 Catering Equipment:

3663 Catering Equipment is part of 3663, one of the UK’s leading foodservice wholesale distributor.

We sell catering equipment throughout the UK and offer advice on all your commercial catering equipment needs with locally based sales teams. Our sales teams receive regular training on products as well as changes in the marketplace that may affect you, our customers. This means you can be assured of a professional service every time you talk to us.

About 3663:

3663 is one of the UK’s leading foodservice wholesale distributor. We offer a range of services to the whole industry and deliver quality grocery, frozen, fresh, chilled and non-food items to approximately 60,000 customers.

As brand champions, 3663 offers an extensive range of leading brands, as well as a selection of high quality own brand products.
For all journalist enquiries on 3663, please contact:
Donna-Michelle White, William Murray Communications
Tel: 020 8256 1360 or Email: