Belfast East, Northern Ireland (05 May, 2011) –, one of the web’s leading independent providers of continental activity holidays, have stunned the holiday industry by reporting on a sales increase of 32% over the course of 2010.

Launched in 2004, tour operator has gone from strength to strength in offering exciting alternatives to the stereotypical beach holiday, and has recently continued to invest in their growing customer base by rolling out improvements across their website.

Despite a difficult few years for other travel companies with the ongoing recession, volcanic ash, airline strikes and earthquakes amongst other things, have continued to grow and have recently announced a 32% rise in sales during 2010. Due to this increase in demand and sales, market leader has just completed a 3 month project to restructure their site to make the customer experience more user-friendly and hence continue to drive sales forward.

Designed with the customer in mind, the new website now utilises new portal pages for each category which will allow customers to easily view the products they are interested in, and in doing so also make comparison between products incredibly simple. These portal pages are also arranged so that they will represent featured packages, so customers can instantly have peace of mind, knowing that the holiday they are looking at has been tried and tested.

Head of Product Development Naomi Wilson explains “We have redesigned the site to provide a benefit to all of our customers. With so much competition out in the market, this website revamp will give our holidays the opportunity to sell themselves, and with more of our holidays than ever being unique to this will now ensure the customer sees all of our best weekend breaks in Europe packages and bargains before they make their decision.”

These website improvements saves the customer time, allowing them to find what they are after much quicker than before in a seamless experience so driving sales forward in the coming year!

Why not visit for your next holiday, and let them know your thoughts on their Facebook page at

For more information on and their packages, visit their website at or call 02890 941671.


An independently-operated travel business, specialise in delivering great value family holiday packages to destinations throughout Europe, including activity holidays, ski breaks, spa breaks, family holidays and weekend breaks in Europe. In spite of the economic slowdown,, Europe’s leading online operator in the activity break sector, has had its strongest year to date attributed to its flexible approach to fun family breaks. All tastes, standards and levels of ability can be catered for in any of the destinations serviced by


Allan Halsall
ActivityBreaks Ltd,
Suite 307
City East
68-72 Newtownards Road
Northern Ireland

Tel: UK 028 9094 1671

Tel: Ireland 048 9094 1671

Tel: International 0044 289094 1671