Staffordshire, United Kingdom (10th May 2011) – Bags Defined, a leading online retailer of handbags, cross body bags and clutches, recently sent their principal buyer, Suzanne Claydon, to visit the UK’s leading fashion trade event, Pure London, which was held at the London Olympia in February 2011.

Pure London brings a varied mix of contemporary, directional and premium women’s wear brands under one roof every February and August, displaying the most original and cutting edge clothing, footwear and accessories available on the market today.

The aim of the three-day event is to offer retailers the chance to find their next big-selling brand from an eclectic range of exciting, innovative designers. Buyers are treated to an overview of what’s an offer through hundreds of display collections and impressive showcases on stylish runways, and also receive essential advice regarding trend directions from industry experts.

Visiting the accessories section gave Suzanne the opportunity to get an up close view of the latest unique fashion bags alongside the season’s trend clothing, allowing her to determine which products would best complement the outfits that the customers of Bags Defined would most likely be wearing.

“Pure London provided me with an eclectic mix of contemporary, directional and premium women’s wear, exciting trend directions and essential advice from a host of industry experts,” commented Suzanne. “During my time at pure I got an overview of the market place through a comprehensive look at the hundreds of collections on display, and I, along with everyone else at Bags Defined, am excited at the prospect of introducing these new trends to our valued customers.”

For more information on Bags Defined and their broad range of handbags for all occasions, visit or call 0844 800 5920.

About Bags Defined:

Bags Defined offer UK and international delivery on designer shoulder, leather, cross body, clutch, and many more types of bags on their website. With renowned designers Mischa Barton, Miss Sixty, Fiorelli, Oushka, Fossil and a host of other designers showcasing their bags on the site, Bags Defined are able to provide bags for every occasion and all personal preferences.


Suzanne Claydon

The Haven,
Mill Lane,
ST21 6RP

Tel: 0844 800 5920