Birmingham, United Kingdom, (3rd February, 2012) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, have created a free-standing display unit for Bristan, a UK supplier of bathroom and kitchen taps, showers, decorative heating and bathroom accessories.
The multi-functional unit for the company’s new ‘Rare by Bristan’ range provides the bathroom retailer with a unit to display their chosen collection of taps. Each tap on the unit is fixed to a lockable translucent acrylic plinth, allowing it to be easily lifted from the unit and placed upon bath-tops or sinks, whilst ensuring security is maintained for the premium product range.
The unit itself is manufactured using innovative sandblasting designs on acrylic, resulting in a premium finish from a basic material. The plinth is designed to conceal the fittings and is counter-balanced to ensure the tap doesn’t topple.
Consumers enjoy the process of choosing a suite, but are looking for reassurance when it comes to selecting the right taps and showers. The ability to place different taps on different suites is an important part of the buying journey, but is something that Green Room believes has eluded previous point of sale designs.
The unit from Green Room therefore not only showcases the ‘Rare by Bristan’ range, but provides Bristan and the independent bathroom specialists retailing the Rare collection with a unique competitive advantage.
Richard Ash, founder and CEO of Green Room, commented: “Quality bathroom furniture is an investment and consumers want to be able to properly appreciate their aesthetics before buying. The display unit we’ve created contributes significantly to creating a standout design for Bristan, whilst communicating their brand values and allowing consumers to visualise their chosen taps in context.”
For more information on Green Room Retail and their retail designs, visit their website at http://www.greenroomretail.co.uk/ or telephone 0121 200 2828.
About Green Room Retail:
Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.
Green Room Retail
Suite 304, Fort Dunlop
Zip: B24 9FD
Tel: 0121 200 2828
Jeremy Merckel at WAA
Tel: 0121 362 1637 / 07966 135671