Green Room Retail Renovate Mercedes-Benz’s Displays

Birmingham, United Kingdom (January 04, 2011) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, announce that they have redesigned Mercedes’ displays as part of their on-going project with the car manufacturing giant.

Mercedes-Benz’s retail display has been an ongoing project for Green Room Retail since August 2010, when they won the contract to design, develop and install striking visual concepts for the 50 metre window display in the company’s Brentford dealership. The end of January saw Green Room Retail adhering to their agreement to renovate the display every two months, by using the latest lighting technology and oversized graphics.

Matthew Wrigley, Marketing Manager for Mercedes-Benz, commented: “Green Room are a highly intuitive and creative design agency. They look at campaigns very differently to other agencies and I have found them to be a real breath of fresh air.  I have commissioned GRR to work with Mercedes-Benz for the next 12 months and I’m genuinely excited to see what they come up with next!

“The team here at Green Room has worked hard to ensure that the updated displays reflect seasonal and cultural events which take place throughout the year, whilst also promoting the heritage of the Mercedes-Benz brand,” commented Richard Ash, founder and CEO of Green Room Retail. “We are delighted to see that the aim for our displays to broaden the appeal of Mercedes-Benz to a younger generation has proved successful, and hope that our efforts will continue to produce such results throughout the remainder of the contract.”

To find out more about GRR’s exceptional retail design solutions, visit or telephone 0121 200 2828.

About Green Room Retail

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.


Richard Ash

Green Room Retail Design Ltd

Suite 304

Fort Dunlop

Fort Parkway


B24 9FD

Tel: 0121 200 2828



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