Birmingham, United Kingdom (February 18, 2011) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, have delivered their latest design for Mercedes-Benz’s retail displays.

The fourth in an initial series of nine executions, this latest scheme celebrates Mercedes-Benz’s 125th anniversary, and was completed in time for the company’s official birthday on 29th January.

Now presented in the Mercedes-Benz flagship showroom in Brentford are three Mercedes-Benz vehicles set against a 3D backdrop, illustrating poignant moments in time from the last century and a quarter. The vehicles on display include a full-scale model of the Benz Patent-Motorwagen from 1886, widely recognized as the first ever motor vehicle, and the CLS coupe, the latest model to join the Mercedes-Benz family.

Matthew Wrigley, marketing manager for Mercedes-Benz Retail, comments: “This project is quite a departure from Mercedes’ usual approach to visual merchandising within our dealer network, but Green Room have proved to be the perfect partner to help steer us through the change.

“Green Room has proved itself to be a highly intuitive and creative design agency. They look at campaigns very differently to other agencies and I have found them to be a real breath of fresh air.”

Richard Ash, chief executive of Green Room Retail, comments: “This latest execution for Mercedes-Benz is the fourth of nine designs we have been commissioned to install in Brentford, and it’s perhaps the most challenging yet. In just a few short months, I think it’s fair to say we have developed this third floor showroom window into a must-see feature on the M4 corridor, entertaining, amusing and intriguing passers-by in equal measure, and there’s still more to come.”

To find out more about GRR’s exceptional retail design solutions, visit or telephone 0121 200 2828.

About Green Room Retail

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.


Richard Ash
Green Room Retail

Suite 304

Fort Dunlop

Fort Parkway


B24 9FD

Tel: 0121 200 2828