Jo Watson Productions spreads its literary wings

After 10 years in the professional writing industry – copywriting, scriptwriting, article writing and editing – Jo Watson Productions has decided to expand their business to include a range of new services in the digital realm.

Their copywriting work over the years includes below-the-line copywriting, internal communications, advertorials and press releases for clients like Draftfcb; Vodacom, Lillets, Lemon Lite, Simon Says Communications; Human.kind Advertising and Astra Zeneca.

They’ve also written over 100 feature articles for many magazines including Fairlady, Living & Loving and Oprah. Their scriptwriting includes corporate scripts for MNET, ABSA, and UNISA, radio drama for Old Mutual, TV scripts for Rhythm City and Society, and TV commercials for Netflorist and Vodacom Business.

But the inspiration truly hit with their biggest and boldest job to date – when Jo Watson Productions helped Vodacom turn red. That meant rewriting all their existing copy into their new, improved brand voice – brochures, radio, AV scripts, press releases, internal communications, letters, advertorials, speeches and more. 183 148 words later!

Having accomplished that feat, Jo Watson Productions decided to expand, taking on more staff and offering a more diverse range of specialist writing services, including digital PR and search engine optimisation copywriting (SEO).

SEO copywriting is the specific technique of using carefully placed keywords and key phrases in your web copy in order to “endear” your website to the various search engines. But SEO copywriting is not just about clever keyword placement, it’s also about writing web copy which is concise, compelling and easy to read. The ultimate goal of any SEO copywriter, is to get your website to stand out from the millions of others and achieve top rankings on all major search engines.

Other Digital PR strategies for increasing SEO also involve the posting of articles and press releases sprinkled with these keywords, as well as blogging and social media management. Our team of SEO copywriters is great at creating original and engaging copy which will help drive traffic to your website.

Through a working collaboration with Nyxtek Development Studios, Jo Watson Productions is now doing SEO copywriting and Digital PR for a number of clients, including Digital Cabinet and Switch Telecoms. New clients include Complete Nursing Agency, NotOnTV productions and Sunspray Food Ingredients.

For a complete overview of what we do, go to;

And our Facebook page;


Jo Watson
32 Avalanche Rd
Johannesburg, Gauteng
South Africa


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