London, United Kingdom (24 August, 2011) – Quality Diamonds, one of the UK’s largest certified diamond retailers operating both online and offline through their sales offices in Hatton Garden and Milton Keynes, comments on the relevance of the Kimberley Process in preventing blood diamond trading.

The Kimberley Process Certification Scheme (KPCS) is a process designed to make the origins clear of rough diamonds from sources which are free of conflict funded by diamond production. The integrity of this scheme was brought under the scrutiny of BBC’s Panorama programme recently, when evidence was uncovered of unethical diamond mining practices in Zimbabwe’s Marange diamond fields.

Although there can never be a cast-iron guarantee about the provenance of diamonds, David Hurwood of Quality Diamonds believes the public can rest assured that the Kimberley Process is a robust system that works the majority of the time.

He comments: “At Quality Diamonds, we work hard to ensure that all of our polished certified diamonds come from legitimate and conflict-free sources. This gives our customers confidence and peace of mind when purchasing from us.”

For more information on Quality Diamond and their ethically-sourced diamond rings, visit their website at or telephone 0800 999 5040.

About Quality Diamonds:

With offices in both Hatton Garden and Milton Keynes, Quality Diamonds has become one of the UK’s largest Certified Diamond search facilities, offering a choice of over 90,000 diamonds. Quality Diamonds is the third successful website developed and run by the family owned Gems4Less Limited. The company benefits from many years experience in the diamond industry and are wholly committed to providing the very best diamond buying experience. Their balance of superb customer service, exquisite products and outstanding prices ensures they remain as market leaders in the online jewellery Industry.

David Hurwood
Quality Diamonds,
Third Floor,
Baird House
15-17 St. Cross Street
Tel: 0800 999 5040