Cheshire, United Kingdom (18 February, 2011) –, who have been providing leading organic search engine optimization services across the United Kingdom since 1999, are highlighting the importance of analytical data when online marketing.

There are a large range of analytical tools available that are free of charge for people to access and make use of during an internet marketing campaign. Google Analytics, for instance, is free to sign up to and can provide an enormous wealth of data, including bounce rate, how many people have visited the website in over the course of a day, the search terms they have clicked on to reach a website and much more besides.’s technical team are encouraging people to make the best out of their web analytics as they possibly can, underlining how essential they are at shaping a good organic search campaign over time. Using analytics wisely can help to target new users, attract more local and global traffic, keep visitors on-site for longer and impart a greater overall user experience.

“There’s no use to discard analytical software, especially as a lot of intricate programmes can be accessed online entirely free of charge,” commented a spokesperson for “On a personal level, analytical data is crucial to the way we function as a business, as it helps us to see which parts of a website are working well and which areas need immediate improvement. Making good use of your analytics is key to shaping your long-term SEO strategy.”

To find out more about, or to request a free SEO analysis telephone them on 08459 736 736 or visit

Founded in 1999 has seen the growth of SEO from its earliest stages to what is now an enormous, diverse industry. As well as offering bespoke SEO packages and transparent, friendly SEO services for clients they are also building a worldwide community for anybody with an interest of online marketing to participate in. has a phenomenal success rate when handling client campaigns, and are able to offer a free, no-obligation SEO analysis for parties looking to adopt an SEO campaign to bolster their online presence.  

Kim Whitley
Chester House
21 Parkgate Road
CH64 9XF
Tel: 08459 736 736
0845 205 0283