Green Room Wins Oakley European Design and Visual Merchandising Partnership

Birmingham, UK, (20th March, 2012) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, has been chosen by Global sports accessories brand Oakley to be its European creative partner.

The appointment will see the Birmingham-based retail design and delivery practice develop visual merchandising campaigns throughout Oakley’s European franchise network (a total of 55 outlets across 12 countries). They will also design and install a major window display at the brand’s flagship Covent Garden store.

Delivered from paper to store in just two weeks, the execution features an oversized action image of a surfer reflected in the mirrored lens of a pair of giant 3D Jupiter sunglasses. The design is deliberately engineered to overcome the logistical challenges posed by the 19th Century architecture of the London site, in particular the stone-framed multi-panel windows, while still providing a visual standout across the world-famous piazza.

Ross Adam, Green Room’s senior account director responsible for the project, comments:

“This project presented a great opportunity to create a bold design that not only showcases the product but punches above its weight to capture the attention of the millions of shoppers and tourists frequenting one of London’s most popular locations.

“Oakley is an iconic brand with a strong heritage and a fun, irreverent attitude and we’re thrilled the team there have put their faith in Green Room to convey this across their UK and European retail estate.”

Oakley is the latest brand to be added to Green Room’s fast expanding client list, joining the likes of Citroen, Timberland, Nike, Mercedes-Benz and Sony PlayStation. According to Design Week’s Top 100 Consultancy Survey, Green Room is the UK’s fastest growing retail design and delivery practice.

For more information on Green Room Retail and their retail designs, visit their website at or telephone 0121 200 2828.

About Green Room Retail:

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.


Richard Ash
Green Room Retail

Suite 304, Fort Dunlop

Fort Parkway, Birmingham

Zip: B24 9FD

Tel: 0121 200 2828



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