England 22/10/2012 – Despite a tough economic environment Linens Direct are still expecting strong sales during the holiday season
Linens Direct is a firm that is very aware of the tough trading conditions. They are a firm that trades on both the High Street and the web, so know better than most just how deeply the recession has affected shoppers. However, they see the current economic climate as an opportunity as well as a challenge. Christmas 2012, in their eyes, is definitely an opportunity, not a challenge. They believe that the current economic climate could actually work in their favor rather than against them.
Last year, many traders commented that consumers appeared to be buying less overall, which of course is not good news for the retail industry. However, interestingly traders also commented that what people were buying had changed. They appeared to be steering clear of frivolous presents, such as cartoon character ties that could never actually be worn to a business meeting. Last year, instead of giving funny gifts that would raise a laugh on Christmas morning, but just sitting in the drawer the rest of the year, people bought practical gifts.
This is where Linens Direct sees the opportunity. They know from last year that more customers will pass through their doors than ever before in search of gifts that are special, but also useful. The team knows that linen makes a great gift at any time and for virtually any occasion, so believe they can translate that increased Christmas footfall into increased sales.
Linen’s Direct approach to Christmas 2012
They will again offer high-quality soft furnishings and linen priced from as little as £1. However, that does not mean their customers will not be able to buy fun and frivolous items too if they want to. Linens Direct already has a range of small festive gifts in stock to give their customers the chance to buy some stocking fillers if they want to. They are hoping that their fun range of inexpensive, but good quality bright Christmas stockings will please customers of all ages.
Linens Direct Ltd Website
Goldtone House, Langston Road
Debden, Loughton, UK
Zip: IG10 3TQ
Tel: 0333 45 666 45