London, United Kingdom, (November 30th, 2011)—Today, Marmalade, the company that enables developers to build and distribute cross-platform applications quickly, easily and without compromise, announced the release of version 5.2 of its SDK, which includes new APIs for creating native user interfaces, plus Android 4.0 (“Ice Cream Sandwich”) and the Amazon Kindle Fire tablet.

The new User Interface support included in 5.2 allows developers to build applications with a native platform look and feel, all from a single code base. Instead of having to spend considerable effort re-coding an iPhone UI to run on Android devices, Marmalade 5.2 streamlines the process for developers, allowing them to develop their app code and UI once, and deploy simultaneously to iOS and Android.

Marmalade 5.2 enables developers to quickly and easily deploy cross-platform apps that feel as if they were developed separately for each unique interface. What’s more, a developer coding from a Windows PC can create native looking iOS applications.

Tamir Strauss, EVP of Product for Marmalade, commented: “By creating native user experiences across multiple platforms from the same code base, Marmalade is dramatically decreasing cost and time-to-market for many app developers”.

He further added “By simplifying cross-platform development, we’re opening up the opportunities it presents to the widest audience possible”.

The new version of the SDK also adds support for Android 4.0 (“Ice Cream Sandwich”) and the Kindle Fire, as well as extending Marmalade’s support for Samsung’s bada platform, to include the latest bada 2.0 release.

Marmalade 5.2 is available for download now. The SDK is free to evaluate, with license packages beginning at $149.

For more information on the Marmalade SDK, or its latest products and services, please visit:

About Marmalade:

Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise.

Its true-cross platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment.

Tens of thousands of the world’s leading developers use Marmalade. Companies as diverse as EA, Samsung, LG, Korea Telecom, ARM, and the creators of Call of Duty and WorkSnug know that the richest cross-platform applications are Made with Marmalade.

Marmalade the company started life as Ideaworks3D in 1998. The unique technology behind their SDK was developed between 2005 and 2008, and it launched as Airplay in 2009, before becoming Marmalade in June 2011.

Their team has an unparalleled track record in mobile and cross-platform development – and they all passionately believe that more platforms should mean more possibilities, not more compromises.

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Contact Marmalade:

Simon Judges for Marmalade UK and Europe
+44 207 484 6288 / +44 7949 138017

Dan Gamble for Marmalade US
+1 (415) 598-8902 / +1 (415) 971-7938