London, United Kingdom, (29 September 2011) – Marmalade, the company that enables developers to build and distribute cross-platform applications quickly, easily and without compromise, announced the release of SDK support for LG Electronics’ Smart TV – the world’s first native SDK for the LG Smart TV.

The release follows a year of close engineering collaboration between the two companies to build a healthy developer ecosystem for LG’s Smart TV. Marmalade SDK support for Smart TV creates a way for thousands of existing Marmalade developers,  and developers from the mobile, PC and console worlds, to take their applications into the burgeoning Smart TV market.  Marmalade developers are able to deploy high performance, native applications on multiple platforms from a single code base.

The release cements Marmalade’s promise as being the world’s leading solution for developers to build cross-platform apps targeting Smart TV, tablets and smartphones.

Niall Murphy, CEO of Marmalade, says: “Smart TV is a huge market opportunity.  Developers need an effective way to develop and deliver their applications across smart phone, tablet and Smart TV.  These are the platforms consumers are focused on.  With this release Marmalade is enabling rich, high quality native content on LG’s Smart TV platforms, now and in the future. Our own developer community is already helping to drive this and at the same time benefit from time saving, cost effective true cross-platform functionality.”

BG Kang, VP of LG Electronics, says: “Marmalade was the clear choice for LG due to its solid track record in enabling new platforms with powerful applications and services.  Marmalade is an exciting partner for us in providing core application technology and native application development solutions for our LG Smart TV platforms, and making it easy for developers to bring their applications to LG Smart TV.”

For more information on the Marmalade SDK, or its latest products and services, please visit

About Marmalade:

Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise.

Its true-cross platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment.

Tens of thousands of the world’s leading developers use Marmalade. Companies as diverse as EA, Samsung, LG, Korea Telecom, ARM, and the creators of Call of Duty and WorkSnug know that the richest cross-platform applications are Made with Marmalade.

Marmalade the company started life as Ideaworks3D in 1998. The unique technology behind their SDK was developed between 2005 and 2008, and it launched as Airplay in 2009, before becoming Marmalade in June 2011.

Their team has an unparalleled track record in mobile and cross-platform development – and they all passionately believe that more platforms should mean more possibilities, not more compromises.

Find out more at

About LG Electronics, Inc:

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of $48.2 billion, LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit

About the LG Home Entertainment Company:

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG’s product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.


Simon Judges for Marmalade UK and Europe

+44 207 484 6288 / +44 7949 138017

Dan Gamble for Marmalade US

+1 (415) 598-8902 / +1 (415) 971-7938