Sky Sports Interactive Red Button services start to roll out on TiVo

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Virgin Media today started the roll-out of next generation red button services for its TiVo-powered digital TV service.


With 2012 promising to bring Brits a stunning year of sport, customers with Virgin Media’s TiVo service will now able to take advantage of a whole host of sporting extras, including multi-screen services becoming available through the red button. Red Button interactive services form part of an exciting roadmap of new features and functionality destined for TiVo throughout the year.

Leading the line-up of services through TiVo are interactive Sky Sports Red Button services. From today Sky Sports* and Sky Sports HD** subscribers on TiVo will be able to take full advantage of interactivity provided by multiple background events, allowing customers to enjoy more of their favourite sports through alternative views. On Saturday 3rd March Football First also makes its debut through the Red Button on TiVo, giving die-hard footy fans the ability to catch extended highlights from Premier League games.

Following the launch of Sky Sports Red Button services on TiVo, further interactive services will be added over the coming weeks and months. Sky has also developed interactive Red Button services for the launch of its Sky Sports F1™ channel which Virgin Media digital TV customers will also be able to take advantage of.

Simon Hunt, Product Director of TV at Virgin Media said: “With so much excitement building for the biggest sporting events this year we know our customers are going to love the extra dimension these interactive services will bring. From clips and interviews to selectable camera angles and even red button exclusive shows, we’re thrilled to offer Sky Sports subscribers on Virgin Media new ways to experience their favourite sports with even more depth than ever before.”

Virgin Media is working with a variety of partners for a range of new apps and next generation interactive services to make the most of the advanced features and connectivity built into the TiVo service. For further information about Virgin Media’s TiVo Service visit

Notes to Editors

*Sky Sports Collection including Sky Sports F1 channel is available to Virgin Media customers at £22.50 per month, Sky Sports 1 at £14.50 per month and Sky Sports 2 at £14.50

**A Sky Premium HD subscription – providing access to Sky Sports 1 HD and Sky Sports 2 HD – is available to Virgin Media customers at £7 per month

About Virgin Media:

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

For journalist enquiries contact:

Ashley Scott

Virgin Media

Tel: 0207 909 3285



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