Birmingham, United Kingdom (09 June, 2011) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, was recently called upon by Umbro to design, develop and install a sales area for the new Umbro Modern England collection within Manchester’s Harvey Nichols store.

Available exclusively from Harvey Nichols, the Modern England collection is designed by Peter Saville, the legendary designer behind the New Fabric of England pattern featured on the latest England football kit.
In addition to creating an appealing sales area within Harvey Nichols, Green Room was also set the task of creating the backdrop for the VIP launch event where Peter Saville introduced the collection to a specially invited audience that included Manchester City and England goalkeeper Joe Hart.

“The challenge for the creative team was to ensure Saville’s repetitive St George’s Cross pattern was celebrated without overkill,” commented Richard Ash, Green Room Retail’s Chief Executive.

“This was achieved by using the design in different sizes and on different materials, including canvas, glass and vinyl, to bring more versatility to the display. The finished display managed to stay true to Peter Saville’s signature St George’s Cross pattern whilst remaining subtle, and was a great success for the launch and Green Room alike.”

To find out more about GRR’s exceptional retail design solutions, visit or telephone 0121 200 2828.

About Green Room Retail:

Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.


Richard Ash
Green Room Retail

Suite 304

Fort Dunlop

Fort Parkway


B24 9FD

Tel: 0121 200 2828