Belfast East, Northern Ireland (March 09, 2011) –, one of the web’s leading independent providers of continental activity holidays, comment on the rise of independent travellers who are avoiding travel agents and opting to purchase low cost holidays online.

2011 may be the year of the Rabbit according to the Chinese calendar, but it seems it will also be the year of the independent traveller. The travel industry changed completely throughout the 2000s, as many customers who were formerly reliant on high street travel agents to arrange their holidays now purchase low cost holidays online. Many people across the UK and abroad are now intent on saving money by organising their own low cost flight and booking travel packages using the internet.

As a result of this continuing change in the way holidaymakers book their getaways, many established travel agents and tour operators who have not adapted to these changes have faltered. However, where some have failed, others have flourished., who continues to grow year on year, attracts many savvy customers by offering flexible ski breaks and multi activity breaks across Europe, and they also enable their customers to match up their ski holidays using their low cost flight matching tool.

“It seems that travellers who choose are a certain type of consumer group, one that is quickly emerging with greater purchasing power, normally under 40 years old and  sometimes with a family, technologically in tune, and very much aware of the deals that are to be had on the internet.” Commented Allan Halsall of Activity Breaks. “They, typically, detest the idea of the stereotypical beach holiday which is synonymous with the early 80’s and 90’s, and instead prefer to use their holiday time to try out a new activity, practice a sport they enjoy or have two or three short breaks in Europe instead of one long holiday. They are not necessarily looking for budget holidays, but are looking for the added value of a unique and exciting experience. Also, they may not mind arranging their own flight as they can save money that can be put to better use upon arriving at their destination.”

The Independent traveller is Internet savvy and will just as easily book a weekend break in Europe on their iPhone the day before travelling as they swing by Starbucks for a Cappuccino and, using the free wifi, a quick adventure in Europe.

It is this growing consumer segment that has lead to the continued growth of who is also spearheading the change in how travel companies operate. This is underpinned with their unique experiences such as ski breaks with any day arrival which includes a ski pass and ski hire. also allow their customers to match up their ski holidays with the cheapest flights available, and their multi activity family holidays allow the customer to choose which activities they want to engage in each day.

For more information on breaks like these, and many others please see for yourself at


An independently-operated travel business, ActivityBreaks specialise in delivering great value family holiday packages to destinations throughout Europe, including activity holidays, ski breaks, spa breaks, family holidays and weekend breaks. In spite of the economic slowdown, ActivityBreaks, Europe’s leading online operator in the activity break sector, has had its strongest year to date attributed to its flexible approach to fun family breaks. All tastes, standards and levels of ability can be catered for in any of the destinations serviced by ActivityBreaks.


Allan Halsall

ActivityBreaks Ltd,

Suite 307

City East

68-72 Newtownards Road


Northern Ireland


Tel: UK 028 9094 1671

Tel: Ireland 048 9094 1671

Tel: International 0044 289094 1671