London, United Kingdom, (24 November 2011) – Marmalade, the company that enables developers to build and distribute cross-platform applications quickly, easily and without compromise, announces the appointment of Guy Whitcroft as its COO.

With over 30 years’ experience in the IT field, Guy is accomplished in leading technology companies in high growth phases.

Starting out as a computer operator, Guy has since held a number of roles ranging from systems design and technical support, to technical management, product management, marketing management, sales management and 20 years of executive management within companies including Siemens and HP.

In 1992, Guy joined Tarsus Technologies, a then-small distributor in South Africa, to set up its Compaq business, quickly growing it to be Compaq’s biggest customer in its developing markets region. During his 15 years as a Director and CEO of Tarsus he led the company through 100x growth to market leadership and a stock market listing.

From there, he moved to Dubai for three years where he was Group COO of Aptec Holdings, one of the region’s top IT groups, before returning to England late last year.

Niall Murphy, CEO, Marmalade, says: “We are very pleased to welcome Guy at a significant point in the company’s development. Following notable recent achievements, including our release of the first SDKs for LG’s Smart TVs, and RIM’s BlackBerry Playbook and  BBX OS, we’re now about to enter an exciting and dynamic new phase. Guy will play a very important role, working with me and the rest of the team, in taking the company further forward to achieve its potential and vision.”

For more information on Marmalade, or its latest products and services, please visit

About Marmalade:

Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise.

Its true-cross platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment.

Tens of thousands of the world’s leading developers use Marmalade. Companies as diverse as EA, Samsung, LG, Korea Telecom, ARM, and the creators of Call of Duty and WorkSnug know that the richest cross-platform applications are Made with Marmalade.

Marmalade the company started life as Ideaworks3D in 1998. The unique technology behind their SDK was developed between 2005 and 2008, and it launched as Airplay in 2009, before becoming Marmalade in June 2011.

Their team has an unparalleled track record in mobile and cross-platform development – and they all passionately believe that more platforms should mean more possibilities, not more compromises.

Find out more at


Simon Judges for Marmalade UK and Europe

Tel: +44 207 484 6288 / +44 7949 138017


Dan Gamble for Marmalade US

Tel: +1 (415) 598-8902 / +1 (415) 971-7938