Hampshire, United Kingdom (July 29, 2010) – eFlorist, a leading online flower delivery retailer, announce significant changes to their website.

Since 1947, eFlorist have prided themselves on bringing their customers the best possible service in the florist industry. In order to continually achieve the high standards they set, they constantly look for new ways to ensure their customers have an enjoyable and positive online experience, both aesthetically pleasing and offering all the functionality required. eFlorist have therefore decided to roll out a new update on their website to maintain and expand on the quality that their customers have come to expect.

eFlorist believe that an online shopping experience should be easy, allowing a customer to effortlessly navigate around the website. eFlorist have now added a shopping basket at the top of the page on their website which will ensure a customer can add an item to their cart and continue to view eFlorist’s stunning range of flowers until they wish to complete any purchases.

This will allow users to check the running total of any purchases and the quantity of items they are about to order, in a simple and effective way. The layout and design or the site has also been amended to make for a brighter, more colourful browsing experience for shoppers. Categories for flowers are more streamlined and accessible, making for a fresher user experience.

Paul Isaia, Online Marketing Manager at eFlorist commented: “Here at eFlorist we understand that without our customers, we could not be able to continue to provide a beautiful selection of flowers online at competitive prices. But we believe that there are always things that can be improved, so we are launching a new version of our website to allow our users’ shopping experience to become easier and less time-consuming; perfect for sending those last minute flowers! Our new-look website will complement our beautiful selection of birthday flowers and romantic flowers. We have added new links which allow for easy navigation throughout the site, so our customers will never feel lost. We believe a website should reflect the reliability of a flower delivery service, and our new website will prove to our customers that they are dealing with a reputable company they can trust.”

For more information about eFlorist, visit their website http://www.eflorist.co.uk/flowers/index.html or telephone 0800 0830 930.

About eflorist:

Eflorist, previously known as Teleflorist, are regarded as a one of the best and most successful flower retailers in the industry; with a wide selection of birthday flowers, summer flowers, and sympathy flowers. Established in 1947, they offer affordable flowers which do not lack in quality.

Contact:

eFlorist Ltd.

Unit 35 Romsey Industrial Estate,

Greatbridge Road,

Romsey,

Hampshire

SO51 0HR

Tel: 0800 0830 930

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