England 12/04/2012- Despite money being tight people are still treating themselves to quality bed linen
Over the years, sales of quality bed linen, like many luxury items, have risen and fallen. However, much to the surprise of many in the industry, sales are actually strengthening rather than falling away.
Consumers are sick of buying throwaway products, which only last a few months, and many are instead investing in good quality products. They know that these products will last longer and look good for longer and when they buy from the right supplier, they are not disappointed. People have become used to having a touch of luxury in their life. They are prepared to go without other things to decorate their homes.
Because of the proliferation of home decor programs people have a much keener sense of style than they once did. They understand just what a transformation can be made by the soft furnishings that they choose. They are prepared to invest in bedding items that are purely there for their look rather than their functionality. This means that they will now buy luxury duvet sets that include matching valances, additional pillow covers and throws. Many people are using their linen as an integral part of their home decor.
Online sales of quality bed linen are growing the most
However, this does not mean that consumers do not have an eye for a bargain. In fact, they are perhaps even more money conscious than they once were. As a direct consequence of this, more people are shopping around before buying quality bed linen. They know exactly what they want and are prepared to spend time looking for it at the right price. In many cases, they are finding what they want on the web rather than on the High Street.
Companies such as Bedeck Home are the biggest benefactors of this new trend. Because the range of bedding that Bedeck sells is all top quality, they have seen demand rise steadily in the past few years. By listening to their customers, they have grown a strong customer base with many customers returning to them year after year.
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