Manchester-based technology entrepreneurs Roy Wilding, Simon Wharton and Sam Bashton have launched a new business called Leancall, a ‘pay as you go’ hosted predictive dialler and call tracking solution for SMEs which costs as little as £25 a month.

Roy and Simon currently head up PushON, one of the North West’s most successful digital marketing agencies.  The pair will continue to run PushON, while also leading the sales and marketing strategy at Leancall.  Simon takes up the role of marketing director and Roy as Operations Director.

The pair have prior experience of running successful technology companies.  Before forming PushON, the duo set up and ran VirtuAffinity, a business venture selling VISP (virtual ISP) solutions.

Sam is managing director of Leancall but also runs Bashton Ltd, which provides support and consultancy for Open Source Systems, specialising in large scale e-commerce systems.  Customers include Supergroup Plc, owners of the Superdry clothing brand.

Leancall helps small businesses to streamline their outbound sales and customer service processes by automating high volumes of calls, while also allowing users to record call outcomes.

Unlike its competitors, Leancall is a complete online system which needs no hardware apart from a computer with internet access and a headset.

In addition, the Leancall outbound telesales service is the only solution that offers a pay as you model, so customers only pay for the phone calls they make.  It can cost as little as £25 a month.

Leancall is much more cost effective than traditional solutions, which were created for large businesses and often involve software and or hardware installations.

The Leancall product is currently in public beta, which means that it is in a pre-launch test phase, but users can use the service by subscribing via the website.  In so doing, their usage and feedback will help refine the product ahead of its official launch towards the end of April.

Managing Director Sam Bashton said, “Simon and Roy bring with them years of marketing experience in the technology and marketing sector.  They have won awards for their digital marketing and search engine optimisation (SEO) and their skills compliment my technical abilities in new product development.  I can’t think of a better pairing to help bring the product to market.

“Within two years we are aiming to be the number one provider of this technology and the management team’s mix of technical and marketing skills is perfectly suiting to bringing to market a cloud based predictive dialler and call tracking solution.”

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For more information please contact James Crawford at PR Agency One on 07793 441 686 or email


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