Halifax, United Kingdom (17 December 2010) – Fancy Dress Ball, a leading online supplier of fancy dress outfits and accessories, has seen a massive boom in its sales throughout its second year of business.
Fancy dress has become more popular than ever in recent years, and Fancy Dress Ball has seized upon this by including a number of iconic costumes in their range of stock, including the 70s and 80s outfits, superheroes, horror movie villains, and cartoon characters. The site received more sales orders in October 2010 than it did throughout the whole of 2009, due to the Halloween season. More than 250,000 people visited the site. In the final week leading up to Halloween there were over 12,000 hits per day.
Fancy Dress Ball believes that finding quality fancy dress costumes at a reasonable price has previously been difficult, with smaller hire shops and online auctions being the main source. However, these companies can sometimes struggle to offer a wide range of choices, and stock can run down very quickly. With their site offering such a vast selection, they believe customers have been delighted with the choice on offer.
“We believe the secret to our success was to approach costume retail through the eyes of the consumer,” says Paul Howcraft of Fancy Dress Ball. “What do they require? What choice do they want? We then turned to the fashion industry to research what the major online retailers were doing and develop Fancy Dress Ball’s website to provide a similar shopping experience.
“In the past (as customers ourselves), we found it difficult to purchase fancy dress costumes online. It seemed as though the industry hadn’t caught up with the consumer’s expectations of today in terms of providing quality information, detailed images, video (our unique catwalk studio) a wide choice of sizes and a high level of customer service. We’re happy to offer our customers such a terrific experience.”
For more information about our vast selection of fancy dress costumes, visit our website www.fancydressball.co.uk or telephone 01422 256318.
About Fancy Dress Ball:
Providing a huge selection of high-quality men’s and ladies’ fancy dress costumes through their online store, Fancy Dress Ball pride itself on superb customer service, quick response to queries, and also offers a no-quibble 7-day money-back guarantee.
Fancy Dress Ball,
Tel: 01422 256318