London, United Kingdom (27th November 2012) – Fiorelli, a leading accessory brand in the UK and Ireland, is starting celebrations for its quarter-of-a-century birthday, which will last throughout 2013.
To mark this landmark year for their company, Fiorelli is launching the ‘Hope’ bag as part of a brand new partnership with Cancer Research UK, a leading cancer charity dedicated to saving lives by funding drug development and research into methods of curing the various forms of the disease.
The ‘Hope’ bag is a cross-body bag with grab handles and will be available in a different texture and colour each season throughout next year, launching this month for £30.00.
For every bag sold, £1 will be donated by Fiorelli to Cancer Research UK to help fund the charity’s life-saving work.
Fiorelli hopes to raise £100,000 for Cancer Research UK during its 25th birthday year.
Alongside bag sales, fundraising activities during the year will include flash mob giveaways, competitions, and golden ticket events in order to reach the target.
A spokesperson for Fiorelli commented: “Everyone knows someone who has been touched by cancer, so by partnering with Cancer Research UK, we hope that Fiorelli can help the charity fight the disease and make a positive difference.”
For more information on Fiorelli and their designer handbags, visit their website at www.fiorelli.com.
Fiorelli is a leading key supplier to all major department stores in the UK and Ireland. They design and create innovative, stylish, and modern designs which are inspired by global fashions. Fiorelli accessories are designed by young and talented designers who are passionate about fashion, and it is the unique and detailed products that make Fiorelli one of the leading designer accessory brands in the industry.
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