Why is Search Engine Optimisation a necessity?

Technology and the internet have come a long way in satisfying the needs of an information hungry world.  However with such a huge increase in the amount of information being uploaded, search engines, whilst becoming ever more sophisticated, are still only able to assimilate and list it using strict criteria.   Reaching a first page position on a search engine that is most relevant to your business, without effective search engine marketing, is just not going to happen.

In the first instance, search engine robots aren’t intelligent enough to read copy verbatim, comprehend the meaning and transfer it to a search engine listing that is appropriate to your business.  Human intervention isessential to ensure that any information you put online isfirst and foremost not invisible to search engines.  Good SEO will ensure that when your website is visited by spider or crawler robots,they will understand the content and be able to slot it into the appropriate search engine pages.

Getting listed is only one part of the exercise.  It is also necessary to ensure that you advance up the search engine rankings.  The higher you rank, the more likely you are to be seen.  If your objective is to attract buying customers, then you have to be found and if you can’t negotiate your way to the first three pages, then your business is not going to get the benefit it deserves from being online.

You know your product and therefore are likely to write what you know in content terms but your words may not be the same as those used by your potential customers when searching online.

Understanding what your customers do online in searching for products like yours is essential knowledge.  No point in getting to the top of a wrong search engine page!  Success online requires good research by someone who knows what to look for and where to find it.A skilled SEO consultant will tell you exactly what the right words are and ensure that they are put appropriately into website content.  Their job is to steer you towards the top of the right pages!

So you have good content that is being spidered and listed as it should be.  Now comes the science bit – there are lots of technical issues that can still prevent visibility of a website.  Skilled expertise will ensure that your website structure, codes, images and any other information is as search engine friendly as your content.

Important not to forget that it isn’t just about getting out there – the more a website is promoted, the more opportunities to be seen are created.  The most effective way to do this that also demonstrates to a search engine that you have an active site, is to establish links to it.  Building links to a website takes time and you need to know how to go about it effectively in order to ensure you are benefitting from it.  If no one links to your website then search engines may well deem it unimportant and ignore you.  Never neglect the need to keep your website a working entity, ever adapting to accommodate search engine changes so that it works for you.

There are thousands of people out there who will claim to deliver you a top page listing that will involve them profiting from it somehow – don’t fall for technological babble that baffles you.  A good SEO consultant will work with you to ensure that you understand what they are doing, why they are doing it and back it up with measurable results.  If you want online success then get optimised!


Creative SEO Limited
46 Broadsands Rd
Paignton, Devon, UK
Zip: TQ4 6HH

Tel: 08454 680221


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