England 20/08/2012- Women looking for stylish ladies fashions are increasingly turning to the web
When it comes to stylish ladies fashions the internet is the place to go. As well as regular High Street brands consumers can find designers who sell exclusively online. By shopping on the web women get far more choice than they would elsewhere. They can shop around to find exactly what they want and do so when it is convenient for them.
It is little wonder that in the past few years sales of clothes online have increased threefold. Today, it is estimated that one third of people buy at least some of their clothes from the web. The UK clothing industry is worth about £33 billion, and an increasing % of that money is spent on the web. Last year around £5 billion was spent buying clothes online rather than in stores.
New ways to find stylish ladies fashions
The main reason for this increase in sales is convenience and an increase in consumer confidence when it comes to buying products online. However, there is more to it than that. The sophistication of fashion websites, in particular, women’s fashion sites has helped a great deal. The top end retailers have invested a great deal into their websites. They have developed sophisticated tools and layouts that closely replicate the experience shoppers get when shopping on the High Street. Giving consumers the chance to look at what they are buying properly, double check sizing and hone in on those items they are really interested in buying has helped a great deal. Fast and secure checkout processes coupled with cheap and quick delivery has tempted consumers to buy their clothes online.
Firms like Viyella have included zoomable photos of each item, size guides and specialist on site search tools on their website from the beginning. Viyella goes the extra mile and sells their clothing as collections and outfits. This makes it super easy for women to find exactly what they are looking for and buy an entire outfit including accessories at the click of a button.
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