Firms Increasingly Turning to Video Conferencing

England 13/08/2012- Video conferencing has been with us for decades, but is only now coming into its own

Until fairly recently video conferencing was a service that only very large organisations used. Today, even small companies are using videoconferencing to help them to do business. There are several reasons for this change, but the biggest is improvements in tecnology.

It is no longer necessary for firms to have a separate videoconferencing suite. With the right equipment, it is possible to carry out videoconferencing from your desk or laptop.

However, this does not mean that for some kinds of conferencing full-scale videoconference equipment is better. For example, many international organisations address groups of personnel from across the globe simultaneously using video conferencing. A few larger firms and organisations even use videoconferencing to address delegates at conferences. In these cases, they still need access to extremely sophisticated equipment. However, growth in videoconferencing has mainly come from small to medium-size businesses.

Why demand for video conferencing has increased so drastically

The main reason for this is that firms are waking up to the fact that this kind of communication system can save them a lot of time and money. For example, a company that is selling products across the country could potentially launch new products using videoconferencing alone. This means that they no longer have to pay the travel and accommodation expenses of sales personnel.

Surprisingly, some companies still resist introducing videoconferencing to their company. In many cases, they do so because they do not understand the technology. In addition, they often believe that their customers will not respond as positively to being communicated to in this way.

The South West Communications Group specialise in providing videoconferencing solutions. They demonstrate to companies that their two worst fears are invalid. The technology needed to run modern video conferencing is relatively inexpensive and extremely easy-to-use.

Customers respond positively to it because it also saves them time. A video conference can be set up in a matter of a minute, and can be done at the time that is truly convenient to the potential customer. Without a doubt, videoconferencing is the future for business-to-business communication.


The South West Communications Group

Communications House

Moor Lane, Sowton

Exeter, Devon, UK

Zip: EX2 7JF

Tel: 01392 369369




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